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- Serving the U.S. - Cleveland Area, Ohio
Welcome to...
Hawkeye Services
Logo of diversified electronic services firm
Greystone Systems, Inc.
logo in collaboration with Kristen Stuart,
Lodestar
Visions
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Client Letter
"You asked us to let you know how we are satisfied with
your services in regard to marketing, consultation,
advertising, writing, etc. After discussing your request
with the other principals I am pleased to inform you that
you have scored highly in all the areas which count."
- -
James Szell,
Vice President, Corporate Investigative Services, Inc.
Letter on file
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Concept
Understanding
Symbols
Meaning
Understand, as we do, the difference between the needs
of small and medium businesses, and Big Business. And what is the
same.
Apply the concepts to your prime prospects
and customers, for retention - NOT using
Big Business mediums necessarily - national TV, Billboards,
etc.
OTHER METHODS
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Client Letter
"I just wanted to
let you know how very much I appreciate the fine work you've done for
us. The brochure you designed and produced, from scratch, is nothing
less than a first class job at an excellent price. Thank you. Your
advice in every area we've discussed, even though you're not an expert
in our field, has been right on target. In fact, your creativity is
evident in everything you've done, from logos to letters."
-- President, Service Firm, letter on
file
Letter on file
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030800
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Services
Business Logo Designer, Producer |
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Entered my
website here? See overall capabilities on the Home page, Experience page,
etc.; links above.
Welcome...and what are you looking for from a
freelance business logo designer, developer, producer?
Business logo
designer services ...
Services to: Companies - Associations - Non-profits - Corporations
Organizational logos - custom, unique concept, design and production
What I
do: I produce custom logos and full company or organizational
identities, image, from A to Z. From scratch. Not "fancy designs," but a
logo with tag lines set within an identity that resonates with key
markets that will stand the test of time. I don't have, nor do I supply,
stock logos or images. All work is custom work, creative work, and is
designed to produce the kind of result that provides benefits and
advantages to clients. It's all about "meaning."
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| Study this logo above,
and think about what you see. Click the logo or here for perspectives
and notes on impact and meaning -
PERSPECTIVE |
Links:
on this page & others - hit your back button to return, or close the new
window
Logos: meaning,
definition, importance
Logo and the secret of identity,
branding
Example:
a logo and impact on thinking
Identity basics
Your logo as a sculpture...
I emphasize this word to describe what I
do in creating and producing logos for companies and organizations:
Professional. If you think a logo is just "a fancy design" then
you are simply looking for an artist to produce some shapes, resulting
in a logo that may or may not mean much of anything other than a purely
abstract representation. And it's not hard to find an artist that will
do that; dime a dozen, and rare is the one that comprehends market
positioning, competitive positioning, and the business aspects of it
all. What does a good, professionally-designed, and carefully crafted
logo actually do? What, exactly? It is the very symbol of your
enterprise, what the organization stands for, "who" you are, and what
you're about. It positions you against competition. It gets you business
or inquiries,
subtly, as a central part and
element of what you provide; while hard to measure, it's true. A logo is
a central part of your marketing and advertising,
your very identity as an
organization, starting with your business card and carefully applied
through all the pieces that communicate your printed or electronic
representations of your organization. It calls forth a positive response
in the viewer; a very good one should do just that.
A
logo participates silently in your results, growth as an enterprise,
your future. It's not something you "play around with" and change,
willy-nilly; it is something of real value that you hold onto and keep
firm and use for decades. Combined with a skillfully crafted tag line,
text, copy, ideas that define and position you, a logo is a workhorse
that keeps on working. A really good one, that is.
I produce
logos. I study and analyze all aspects and factors that come into play
in regard to the creation, and work closely with a
local, experienced, and professional graphic artist with much
design experience specifically in logo development (or others if a
client has their own designer). I don't usually draw them, as my
personal drawing skill can be accurately described as high level stick
figures. However, I'm part and parcel of the creative process, as well
as in developing tag and positioning lines. I manage the process while
being part of it. There is much more to a logo and logo decisions than
you would think. It is the marketing and positioning aspects, the
definitions of an enterprise, that go into the graphic design; not one
without the other. A good producer and writer coupled with a skilled
graphic designer: power.
Logo: importance and
definition
A logo is all these things: central, basic, important, necessary,
first, prime, primary. These are the words that come to mind
as I think about the place of a logo in its business use, in marketing
and advertising. From the Greek, logos, as in "meaning". In
theology, with a capital, "Logos", literally "the Word
of God".
logo/logotype:
an identifying symbol (as for advertising). Webster
logo: a trademark or
other figure frequently associated with an enterprise. World
Book Dict.
logo, noun, colloquial: 1.
Logotype. 2. a motto, especially of a commercial product. Oxford
Dict.
Central. The symbol calls
forth image, thought, words, pictures, associations. When you see signs
in front of businesses with common logos, you know instantly with some
what they represent: a big tooth = a dentist, a key = a locksmith,
a frothy and frosty mug of beer, either a tavern or a beverage store or
beer distributor.
A logo
"sticks" in the mind; power to change thinking
In seminars I give on
advertising, marketing, corporate or company image, I draw the letter
" M " on the board and ask people in the audience exactly what
that is - "What is that?" While there is a bias and a clue
because of the subject of the seminar, almost everyone answers
"McDonalds" or "Golden Arches", meaning the
McDonalds Corporation. It takes a little prodding, more asking, to get
someone to say that it is the letter of the alphabet, an "M".
It is simply a letter of the alphabet. But through consistent
application without variation, through constant advertising and
presentation, this corporation has changed peoples' minds about what the
"M" symbol of the alphabet really is. No longer is it simply
an "M". It is a corporation. No longer are even golden arches
whatever people used to think (Golden Gate Bridge, entrance to heaven,
etc.), it is a corporation. So, whether you personally like this
corporation or their products, they have your mind and they have changed
how you think. And they have share of market, solidly, which all starts with share of mind. Logos. Meaning. Symbols.
Power. And in your refrigerator is Heinz Ketchup and, if not, well
then you have Hunt's. Logos help make it happen. Scroll
down for more or [
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IDENTITY BEGINS WITH A DISTINCTIVE
LOGO...
 SHIFT:
Chances are you're not a multi-million dollar corporation with a huge
big budget. For small and
medium businesses or organizations, apply the concepts to your market and your prospects,
as well as customers - very important.
Same concept; different delivery. What do you want to have happen? When
your prospects and customers think of your product or service, you want them to think
of you first. This begins with a logo and name type, and then on to how
it is delivered and driven home. Use different methods to impact your
customers and your prospects.
There are significant
differences in how you apply these ideas for a small and medium
business, and you must understand the differences in how identity is
communicated, the different approach to identity.
Logos and name type
I produce unique logos with
appropriate name type geared to establishing or enhancing your business
identity in your market. We do so in line with our knowledge and our
experience with business identity and the needs of small and medium
businesses.
Scroll down
for more or [
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Logos in other mediums:
Already have a logo that you
love? Render it in sculpture, 3 dimensional, paper...
Business owners:
Picture your logo rendered as a unique paper sculpture, as a representation of
your company. Picture a 3D sculpture in color or black and white in
paper, or in color, all done by a professional artist.
Approximately 40 hours of work, and often much more depending, go into a single, one of a
kind only, special rendition of your logo and identity. Suitable for a main entry to your facility or a board room
or meeting room, for examples; wall hung, pedestal, custom shadow box,
or desk display on smaller items. Can be photographed and used for
advertising and other displays and purposes. Unique. Rare. A standout. All custom work. Please
visit and inquire.
For logos
reproduced in paper and in other mediums: paper sculpture artist,
graphic designer, click on LOGO or link below (opens in a new
browser window):
www.Paper-Sculpture.com
For graphic
design representation of logos, in different treatments, click on
LOGO or link below (opens in a new browser window):
www.Lodestar-Visions.com
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