- Serving the U.S. - Cleveland Area, Ohio
"I am extremely
proud that our newsletter has been recognized for the fine publication that it
is, and I know that the entire membership shares this feeling with me."
- Association president.
Letter on file
4 National Awards for
Newsletters for Clients of Hawkeye Services
"It was only through
your efforts that the newsletter is now a communications gem. It is said
that the highest form of compliment is when your product is copied. We
are seeing that, as other chambers and organizations begin using ideas
from our newsletter."
- - R.E. Aufuldish,
of the Wickliffe Chamber of Commerce,
County Commissioner of Lake County, Ohio
Letter on file
"It is our
pleasure to endorse your services to our company. The brochures,
letterhead, and newsletters that you have produced for us exceeded any
expectations that we had. We've had nothing but compliments on the
quality and content of our brochure and newsletters."
- - G. Oesch, President,
21st Century Alarm/Data
Letter on file
Our previous "Update Newsletter" with article on "Web
expectations" and other features. PDF file - click here to open.
newsletter, newsletters and
objectives, customer newsletters and business development newsletters,
Painesville Twp., Ohio
Lake County, U.S.
Newsletters Writer Services:
CUSTOM designer, newsletter writer, editing, copywriting,
Customer newsletters -
Company newsletters - Organization
Association newsletters - In-house newsletters in
& very secondarily IF AT ALL,
- it depends.
"...one of the best overall mediums to help an
organization meet multiple objectives is a regular, well done,
VERY Important Note:
"s t o c k" or "c a n n e d" newsletters, ones with complete,
pre-written copy and articles and images that you place your name on
and mail out.
All work is custom work - custom design and writing and images, from A to Z.
my name change to Hawkeye Services, my company name for 11 years was
Newsletter Communications & Management Services Company (that's a
mouthful to say every time you pick up the phone, trust me). Newsletters
were my prime focus for many years, a specialty, and in many senses
this remains central to what I do. What does
this tell you? It is probably safe to say that I have produced more
newsletters than most people have ever even read in their entire lives.
I've produced some excellent newsletters, and I have learned from every
mistake made - the learning curve. I've been down it. Who
benefits from this experience? My clients. A well done newsletter
helps an organization meet multiple objectives and in ways that almost
no other medium can.
likely you are here and reading this because you have an interest in
putting a newsletter to work for you. There are only several key
questions that you have to answer, and only you can answer them.
a newsletter geared to your customers or members of whatever
Why should you work with an outside
writer, designer, and editor for your newsletter?
Why should you choose
to work closely with Hawkeye Services for newsletter services?
Why should you
begin a newsletter now?
are the beginning questions for which you should seek answers, and some answers should appear here. Please explore these, and feel free to
contact me. We're here to help you every step of the way. Ask, and we'll send
you the newsletter below...
If you are NOT looking for a professional writer and
manager to do this for and with you, and you want to do your own
newsletter or survey, I recommend Constant Contact. However, the other
popular services are probably as good. For information on this or to try it free,
click the image at left. I have used Constant Contact, as one example, to produce and distribute
electronic and email newsletters to client groups, as well as for
surveys and polls, with mixed results that are mostly negative. However, after extensive study
and experience, I don't favor electronic newsletters as they are not
anywhere near as effective as print. Yes, really. For a full discussion
of email newsletters and print newsletters, please see this item on my
blog: Newsletters. BLOG inactive, and new link to come.
A newsletter starts with objectives - a newsletter, simply to have a newsletter, should not be an end in itself. What do you want to accomplish
with your newsletter?
The answer to that question is central because that is where you begin -
that is where you start. While newsletters are effective for most all types of organizations, from
manufacturers to distributors to associations and beyond, here are some
examples of objectives a newsletter can help meet. This example might be
for a sales company, so apply the ideas creatively to your organization
if it is not.
effective newsletter helps you to meet objectives in myriad ways. What
already know the reasons to do this. A newsletter is the perfect vehicle
for periodic communication. Regular communication pays.
► Build a more
positive image for your company, products, and services - newsletters
help this happen..
Keep your name in
front of customers and selected prospects. A newsletter exceeds many
other forms for doing just this.
Score new referrals
Develop interest in
add-ons, upgrades, added services and products, new products or
services. Stories, examples, illustrations - perfect in a newsletter.
to your customers and influence changes.- give life and rationales to
positively introduce people from your company, highlighting them in your
newsletter. People. Many benefits here.
ideas, new applications, and new methods, or show how to use these in
Remind them of all
your products or services; memories are short. Cross selling.
Gain an edge over
competitors. A well written, well designed newsletter helps do just
Show customers how
to get the most from your services and people. Reinforce benefits and
features, and retention of customers as an objective for your
newsletters is prime benefit. If increasing customer retention is
important, your newsletter should help.
problems in your customers use of your services, prevent them, or deal
with them effectively. Stop unproductive inquiries, nuisance calls, by
constantly communicating what customers need to know.
Add to your selling
arsenal. A newsletter is a versatile tool.
Give a boost to the
many different facets of your organization.
Create and manage
an atmosphere where others help you succeed. You set the stage in your
recognition of the people in your organization by featuring them in your
newsletter, and the good work they do.
Your investment in an
exceptional newsletter provides you with unparalleled influence on your
Please contact me me to help you achieve these or similar
objectives by using newsletters effectively. For more information on
TIP: A newsletter is not a sales flyer. Don't
try to make it one. Produce a sales flyer if that is all that you can
see for an objective. A newsletter is not a direct solicitation for
business or for sales. Not direct.
TIP: DO NOT begin a newsletter to a group and
then change your mind and stop after several issues. The negative
backlash will hurt you, whether you realize it or not. "Are they in
trouble?" Etc. The big benefit is the cumulative result of regular
communication over time. Make a commitment or don't do even one - not
TIP: Graphic images and content must match,
blend, complement - not clash or fight, not take away from each other,
but add to one another, to make it more than it would have been
otherwise. That's the point.
TIP: A newsletter is not a newspaper - oddly,
perhaps, there is often very little that is "news" to many readers. It
is not enough to explain. It is not enough to tell or inform. It is not
enough to hope that results will just happen if that is what you do.
Each item in a well-designed newsletter has a purpose, and if these
items or features are not tied and geared closely to objectives and to
purposes, what is the point? What is the payoff in that? Gear features
Services of the writers and designers of
Design newsletters: we can design your
newsletter with you, and create a custom template geared closely to your
company, corporate, or organizational identity. Match.
Plan newsletters: a good, effective newsletter
helps you meet your objectives, and solid planning of your newsletter or
newsletters is a key component in newsletter success.
Write newsletters: the most effective
newsletter or newsletters are characterized by voice. The writing
"speaks" to you, gets through, and is clear, easy to read. with a good
Edit newsletters: for the material that you
write and provide for your newsletter, we can and may edit to create
flow, balanced tone, or for grammar or style.
Publish newsletters: we can and may produce
this in electronic format for email distribution, electronic format, or
for print, and handle distribution, depending.
How may we help you?
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