If you entered my website on this
page,
be sure to see overall capabilities on the Home page, Experience page,
Services, etc.; links above and below...
Background
- A
introductory note from Don Calderwood
- Security involvements, expertise, deliver benefits
- A firm grounding in both worlds provides ease with vastly improved
communications to clients, prospects, and significant other parties.
Much of my background lies in the advertising industry and
in writing and publishing, mostly promotional in nature. However, many of my
clients are in the security industry. Many. How did this happen?
For a number of years I was in the security
industry directly (See "Narrative..." below), so through word
of mouth, security associations, association with
clients and their referrals, as well as by promotion, this involvement
grew. Security
alarm dealers, private investigators, guard companies, security suppliers
of both products and services, local and national, have benefited
from my services in the last two decades (see these:
Narrative on security background [opens
in a new window] -
bio in brief
or experience in some detail -
security industry awards and
comments from security clients are spread throughout this website).
While I am a generalist and not a specialist, professional security is a
prime domain. I surely claim some special expertise in security as my
experience spans both decades and various security industry segments,
wide-ranging and diverse. Due diligence, covert operations, IR
illuminators, IP surveillance, etc., aren't mysterious or new terms to
me.
"...the
learning curve to explain a security business or operation is very, very
short, saving time and money and much more."
One huge benefit this
translates into for clients is this: the
learning curve to explain a security business or operation is very, very
short, saving time and money and much. You can eliminate the
excruciating frustration of trying to explain "security" and what you do
to someone who looks at you like your speaking Greek. I listen very
well, I pick things up very quickly, and "I get it" This translates into
increased value and benefit.
What do I do for security organizations? I help you to
communicate effectively with those critical to your success:
clients or customers, prospects, suppliers, others. I help you to
create and maintain a positive, consistent, strong organizational
identity, and to communicate, project, and reinforce it. I work
with you to produce logos or icons, brochures, newsletters, websites,
press releases, advertising, as well as other materials. Please see my individual
service pages, and know that we produce these for security.
Are there unique aspects to this industry
that must be taken into account? You bet. With this special expertise I
continue to serve many within the industry, and many who are outside of
this industry, as well, as our client list clearly indicates. I invite
you to contact me directly as to specifically how I may serve you.
Don Calderwood
Member beginning in 1985
Current member, ASIS International,
ASIS Cleveland Chapter
Newsletter of the Year Awards
Website of the Year Award
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Are you in the security industry? In the Midwest? In
Ohio? Check out the
Security Industry
Register
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or click >
SIR
Ad rates: North Coast Network
Newsletter: ASIS Cleveland
For security organizations or companies, we work with you to produce:
- Organizational, company, or corporate IDENTITY
BRANDING
- Logos, icons, graphic representation
- Company materials
- Brochures
- Product or service sheets
- Advertising
- Newsletters
- Press releases
PR backgrounders profiles, materials
- Professional websites, A to Z |
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Security Industry Register
Use this valuable register
to locate security sources in Ohio, plus. Security providers can list their
organizations free with the
Security Industry
Register...
Check your listing...listings are free.
Previous NEWS:
Dec. 9th, 2004, a seminar for security providers was held at the
ARC Annual Dealer Meeting, open to ALL security alarm dealers. Scroll
down...
Program: Here is what took place...
Open to all security alarm dealers and attendees
American Response Center's Dealer Meeting:
"Dealing Effectively with The Coming Storm".
Dec. 9, 2004, Independence, Ohio
"How to Launch a New Product or Service
Offering from Your Security Company"
by Don Calderwood,
Hawkeye Services
New products and services are offered by
security companies with some frequency - some succeed, but some fail
miserably (we're not talking about changing suppliers of a PIR, but a
significant new offering of some magnitude). So how do you do it
effectively? With the highest chances of success? How do you create
conditions that will lead to your desired outcome? Are there unique
aspects and considerations because this is a security business? Are
there "traps" and "pitfalls" that are best avoided? Come and explore,
examine the issues, and see what you can do to do your best to ensure
your success, whatever the venture...at root, it's all about
communication.
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