Serving the U.S.
Those whom we serve
are a mix of national, regional,
and local organizations and companies, mostly small or medium sized.
We've served some that are "Big Business," however, and
a number of individuals, too. Clients are diverse in nature and
geography, my farthest client being over 2000 miles away, thanks to the world
SERVING a wide range of clients and business models:
industrial, commercial, retail, service:
Sales and Service
Distributors, Mfrs. Reps
Associations, Non-profits and For Profits
Writers, Poets, Graphic Artists
Whether your type
of operation is listed or not I'd urge you to please inquire. I'd never
provided service to a public utility before doing so, never did a
website for an artist before doing so, a poet, etc. Versatile. Broadly
Scroll down for processes, but the single
best thing you can do after that is to send me an email or call me.
Describe what you're trying to
accomplish. It is the way to start, short of meeting in person. I'm easy
to talk with, and I can answer the questions that you have.
Call me. ALL ALL ALL Contact INFO.
More? How would I work with you, and what is the process?
gather information from you about what you want to have done, and what you want
to accomplish. Together we discuss and define the project as it relates
to your objectives. The standard interview questions apply, as in who,
what, why, where, how, and so on. I ask good questions, I listen very
well, and I learn quickly - I've been doing this for years, and it is
In this process I get to know and understand your operations and
objectives, and how this project fits in. As we progress, we communicate
via telephone, email, fax, possibly in person if you are local. I gather
references and materials. I observe and I study. I follow closely the
organizational colors, styles, fonts used, etc., if and as appropriate,
so whatever we're working on blends with your image. If it is a
newsletter, for example, it is your newsletter, and has the look and
feel of your organization. As we discuss your project and it
becomes more defined, I'd provide you with an estimate of the time that
it will take. A Standard Letter of Engagement would be forwarded to you,
and a deposit is required that is credited against the work to be done.
I work hourly and bill hourly, providing a detailed report with any
invoice, usually sent at the end of each month, as appropriate.
Review and Approval: We go back and forth as the project
develops, and you review and approve what we are working on as we
progress. Work is not so much done for you, but with you - you're
involved from the first. The clearer we are from the start, the better
the work progresses, easier and more smoothly. We draft and submit
the material to you. You review and comment and correct, as necessary
and appropriate. We discuss, make changes, get feedback, review and
refine the work. We drive then toward completion, and you approve the
final of whatever it is. The end result is not a mystery or a
surprise. That's the usual process, and it works. Again, please call
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- Scope - Capabilities
I handle small and medium projects personally. I include the
services of a professional graphic designer and illustrator as a
consultant or co-producer on most jobs. When you fuse crisp and
clear copywriting with just the right design you add great power
to the message, to the work itself, to the impact it makes. I expand
capabilities when others are needed, or for large projects involving
much writing and deadlines. I call upon other experienced, professional,
freelance copywriters, printers, specialty printers, etc., ones that I
know and have experience with, when the project calls for it. Regardless, I manage the entire process.
or Long Term Client Relationships
Usually I will accept one time jobs
or projects. Longer term client relationships are beneficial, both ways.
Often a single job turns into more work or ongoing work and projects,
depending. I have clients that I have worked with for almost 20
years and a good number in the five to fifteen year spread. For
many clients I produce and manage most or all of their communications in
print or in electronic forms, such as websites, newsletters, brochures,
Your Objectives &
Your objectives rule. Everything has a purpose and an
objective. After understanding yours, I ply my craft to deliver on
what you need accomplished.
Working with clients,
and developing a plan
Each client is different, unique, even if two businesses
the same business and in the same market, and my experience is that they are
"night and day." They will have different needs, a different
vision, differing objectives.
Recognizing this clearly, a cooperative plan is developed around the specific
objectives of the client. I start with questions.
do you want to have done? What are your
objectives, and what are you trying to accomplish? What is making it difficult? What
is your 'position' within your market? How do you communicate with your markets
now?" And I can help you flesh out the answers, and help to pin down
targets if they seem hazy. I study, analyze, consider, evaluate, and explore.
I refine a plan with you, suggest possible alternatives, and then begin to help implement the
plan and the process from there.
a full range of services, see
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For more INFORMATION please