Experienced Copywriting, Copywriters
Graphic Designers, Illustrators: Freelance
Professional – Passionate – Experienced
Copywriting and editing, promotional in nature, for businesses, organizations, and individuals. We create, edit, or update their materials, content, and image as a brand. Logos, Brochures, Newsletters, Ads, Tag lines, and All Materials…
Site REVIEW Date: 11-1-2023
Painesville, Ohio, in Lake County just outside of Cleveland.
NEWSLETTER: PUBLICATION DESIGN, GRAPHIC DESIGN, COPYWRITING +:
“I can’t believe how incredibly well you’ve captured who we are and what we want to convey to our prospects! Outstanding!”
– – Managing Director, Township 110 Land Co. Montana Division
NEWSLETTER: REDESIGN, GRAPHIC DESIGN, LAYOUT, COPYWRITING, IMAGES:
“We gladly endorse you, everyone mentions the newsletter to us all the time, how wonderful they are written and look. We love our newsletters, and we are really glad to have you doing them. Thank you so much!”
— Kev & Jeanne Lusson, Kevs Body & Custom, Inc., Rice Lake (Brill), WI. Auto Body Shop, 1000 printed newsletters quarterly, all copywriting and editing, all graphic design, services provided to them for 10 years, recently sold.
If you’re looking for experienced copywriting, copywriter in Lake County Ohio – Painesville – who can also offer in-house services from a professional Graphic Designer and Illustrator, you’re in the right place.
Services: We can do the whole project,
if/as needed…design, graphic design, copywriting, in print or digital formats
Writing, Copywriting, Design
First, we listen carefully to your ideas and thoughts. What do expect, desire, and require?. Analyzing what the job demands comes first. Secondly, what is the best structure, format, style? Your brand is what we follow, if we aren’t creating it, but using the existing style? We write to that style or brand no matter if the medium is a brochure, website, newsletter, ad, company history, all and sundry. Decades of service. Subsequently, a good number of awards have resulted. Many satisfied clients. I invite you to join them.
– – Don Calderwood
Graphic Design, Illustration
Graphic design and illustration are performed by a degreed professional, a 20-year veteran of the same, so to speak, a former Adjunct Professor at Cuyahoga Community College, well-versed with pencil, compass, and all the pro software expertise. Kristen Stuart performs all services onsite, by hand, by computer, and incorporating both. Drawing came first, as it should for a pro designer and illustrator. She has awards. She has an added design company when only design is called for: Lodestar Visions.
– – Kristen E. Stuart
HOW COPYWRITING AND IMAGES REALLY WORK HAND IN HAND…
“Overall, every single element matters in copywriting. However, it’s not so much about the words themselves, but what they do, the impact that they have on the reader. Indeed, what matters is that the words set the stage for the call to a specific action. They lead to a specific action that is desired. That’s the purpose and the point. And it’s not about the images but what they convey allied with the words.
Chiefly, images create the mood, the feel, and help point the direction toward action. However, the main point is how well that package delivers on specific objectives that the client wants to meet. Whether an objective is sales, to convince someone to join something, to participate, or to understand a process, etc. How well the objective is met should be absolutely paramount, while keeping in mind that there are many factors to consider in looking at results.”
THE READER SHOULD HARDLY NOTICE THEM
“Firstly, as important as the words and images and the package are, nothing should ever distract the reader; the reader should hardly even notice them except in passing. Secondly, the reader should only see and respond and react to the message, and hopefully take the desired action. That being said, keep in mind, the adage, that you can lead a horse to water, but drinking or not is totally up to the horse.”
THE PARADOX OF PERCEPTION
“Emphatically, everything matters in this process. Certainly, it’s not about memory or cleverness, not about recall of a specific ad or brochure or commercial or website. At any rate, these should be seamless and forgotten, merged into the background of everyday life. In other words, they should be buried in the subconscious. Rarely does a person consciously remember the fantastic commercial or ad, but only that they feel a need for the product or service the copy was promoting. When the reader takes specific actions that are desirable and intended to happen as a result, those should be the focus.
Meanwhile, did the reader take the right actions? If so, success. Importantly, one element of success can be that one or more readers have taken the desired action, but it has to be recognized that there is great complexity in evaluation of results, as in adverting as well. First thing to remember is that there are many variables – not as simple as some people what to make it.”
– – Don Calderwood, Hawkeye Services
The writers and graphic designers of Hawkeye Services have successfully represented and advised hundreds of clients over the last 20 years. Subsequently, we are very confident that our team’s unique experiences, education, background, and performance absolutely will be an asset to you.
261 Copperfield Court
Painesville, Ohio 44077